
Converge Advisors and Associates (CAA) core offerings include Fundraising, Strategic Review

Fundraising
Fundraising is considered one of the most challenging aspects of entrepreneurial endeavour in early-stage organisations.
We assist entrepreneurial teams to evaluate and develop a strong sense of the various sources of funding available at all stages of the funding cycle.
CAA create the conditions for entrepreneurs to reconsider their business model with an approach to funding that seeks to explore all sources of funding including conventional (e.g. Venture Capital) and more contemporary forms of financing.
More conventional sources of funding we explore with entrepreneurial teams include:
Equity and Debt
More contemporary sources of funding we explore include:
- Matchmaker Models
- Pay in Advance
- Subscription Models
- Scarcity Models
- Product as a service
- Customer Funded Models

Strategic Review
The initial exploration CAA complete can focus on any aspect of your organisation or positioning but the preference is to execute a complete strategic review on an iterative basis alongside continual product improvement.
This approach yields the benefit of integrating constant strategic feedback aligned
However, we can work with entrepreneurs on a more abbreviated basis utilising specific constructs like the business model canvas to refine individual elements of a business proposition.
The three main areas we focus on during your strategic review are outlined in the up-close section below.
Financial Review
Financial review forms a core part of the CAA offering for early-stage organisations.
The financial review includes service offerings based on fundraising, business planning & financial
We are also able to define and evaluate the level of financial capability the organisation will require as growth occurs.

The Strategic Review: Up Close
As previously outlined, the strategic review is a dynamic analysis of your positioning as an
Strategic visioning: Review & Explore
The initial exploration CAA complete can focus on any aspect of your strategy. The strategic visioning stage of the strategic review includes:
- Strategy
- Purpose
- Objectives
- Management Team & People
- Proposition
- Brand, Market & Sales
- Operations
- Financial Evaluation: Valuation, Capital Structure, Commercial Due Diligence, Merger, Acquisition and Divestment.

Strategic Provisioning: Redefine and Augment
Whether CAA are helping you reproduce or develop a business plan or valuation, assess sources of funding, consider a pivot, realign a product strategy or re-evaluate sources of funding, we will ensure that there is complete alignment across the
At the provisioning stage, we ensure that the culture, people, incentives and technology are in place to deliver on a redefined & augmented strategic norm defined during the visioning phase.

Dynamic Strategy:
The new normal
Strategic Assimilation: Recurring Assimilation and Implementation
CAA utilise the most relevant strategic models on an iterative basis to enable a dynamic form of analysis with continual assimilation of change. This results in a recurring re-evaluation of organisational effectiveness integrating lessons from agile methodologies and the lean start-up movement. Market feedback is integrated on a ‘live’ basis with the intent to focus on determining and continually adjusting the scale of competitive advantage the organisation is seeking.

Iterate to accelerate change
Make a difference.
If you feel that we could help you on your journey, why not schedule an initial 15-minute call. Together, we could make a difference.
+44 (0)7939 004063